Homework for session 3 - Influencer Marketing

Why I think Influencer Marketing can benefit a hotel - or restaurant - or spa better than 'traditional' marketing?

Influencer Marketing, in a nutshell, is a new way of marketing that involves working with key and strategic advocates as a way to reach a target market. It is the partnership of people on social media who are considered credible, authentic, are engaged and have a significant audience. Marketers partner with these influencers, as they have the attention of the desired target market. Successful partnerships allow the influencer to express their personal brand and creative freedom, while creating brand-focused content for the marketer’s intended audience.

It is becoming increasingly important for hotel marketers to find new ways to engage with guests and prospective guests. Influencer marketing is one avenue every hotel can test, simply by finding potential influencers that already exist. Your chosen influencers don’t have to be heavy hitters like Ryan Higa or PewDiePie. The right influencers for your hotel might be incoming guests. For example, if your hotel has a large volume of business travelers and is located in a tech-heavy region like Austin, Texas, a venture capitalist with a large Twitter following might be a good bet for you.

Think about your location, your amenities, and the types of guests who typically stay with you when searching for influencers. If you have the resources it’s a great idea to reach out to all guests with large social media followings. Your next influencer may just be waiting to be discovered!

Using that tool to enchance your business such as a restaurant or a hotel can definitely be of a great help while other organizations are still trying to find the most efficient ways to interact with their potential guests and customers, you may have had already found how to influence influencers and stan out from your competition by targeting better your guests and building products adapted to their needs before they even know you are going to do it or offer that service !

The pro-activeness of influencer marketing works better than any other standard marketing tool, for real !