SESSION 4 HOMEWORK - RWD

Please click on this link to go to the Google Slideshare work

Please click on this link to go to the Duda Mobile site

#BUZZ&GO classwork

Here is some relevant content I am picking up for the buzz&go presentation

1 - Allows your hotel to connect with the most relevant digital creators

2 - Commitment of the audience

3 - Collect easily influencer's profiles

4 - Enjoy a better exposure and share with your audience

5 - Measuring your performance thanks to efficient tools and then centralize your demands

Buzz & Go is an innovative and interactive tool for those who wish to enhance their network efficiently !

Class work - Session 3

Click here to find the classroom work made with Thomas B on Influencer Marketing campaign .

Homework for session 3 - Influencer Marketing

Why I think Influencer Marketing can benefit a hotel - or restaurant - or spa better than 'traditional' marketing?

Influencer Marketing, in a nutshell, is a new way of marketing that involves working with key and strategic advocates as a way to reach a target market. It is the partnership of people on social media who are considered credible, authentic, are engaged and have a significant audience. Marketers partner with these influencers, as they have the attention of the desired target market. Successful partnerships allow the influencer to express their personal brand and creative freedom, while creating brand-focused content for the marketer’s intended audience.

It is becoming increasingly important for hotel marketers to find new ways to engage with guests and prospective guests. Influencer marketing is one avenue every hotel can test, simply by finding potential influencers that already exist. Your chosen influencers don’t have to be heavy hitters like Ryan Higa or PewDiePie. The right influencers for your hotel might be incoming guests. For example, if your hotel has a large volume of business travelers and is located in a tech-heavy region like Austin, Texas, a venture capitalist with a large Twitter following might be a good bet for you.

Think about your location, your amenities, and the types of guests who typically stay with you when searching for influencers. If you have the resources it’s a great idea to reach out to all guests with large social media followings. Your next influencer may just be waiting to be discovered!

Using that tool to enchance your business such as a restaurant or a hotel can definitely be of a great help while other organizations are still trying to find the most efficient ways to interact with their potential guests and customers, you may have had already found how to influence influencers and stan out from your competition by targeting better your guests and building products adapted to their needs before they even know you are going to do it or offer that service !

The pro-activeness of influencer marketing works better than any other standard marketing tool, for real !

Session 2 - Online Business Dev

G+ account

Session 2 - Online Business Dev - Word It Out

RESEARCH ONLINE TWO JOB DESCRIPTIONS FOR THE TYPE OF POSITION YOU WOULD LIKE TO FIND, AFTER YOUR STUDIES.

I. Deputy manager job description / Director of Operations / Supply chain manager / Hospitality management / Hospitality Consultant

Most managers need an assistant, and the deputy manager is hired to fill that role. These helpful people assist with the planning, coordination, development and administration or programs and projects.

Description

Deputy Managers usually work for or assist a General Manager (GM). They take over when the GM is not available and share in their responsibilities. They help to motivate staff, handle administrative duties, and perform human resource tasks, such as recruiting and assessing staff performance. 

A Deputy Manager usually performs many of the following tasks: 

•  Implementing business procedures 

•  Assisting General Managers 

• Controlling cost or expenditure 

•  Maintain quality standards 

• Training employees 

• Budgeting 

•  Preparing reports 

•  Attending meetings 

• Doing presentations

II. Auto-entrepreneur / CEO / operational support manager / Financial director / Business supervisor

The Operations Manager will be responsible for data entry, accounts payable, payroll, grant report entry, managing the organizations HR, helping and creating organizational and program budgets in collaboration with the ED and Program Direct, and other misc. tasks

Responsibilities:

• Improve the operational systems, processes and policies in support of organizations mission -- specifically, support better management reporting, information flow and management, business process and organizational planning.
• Manage and increase the effectiveness and efficiency of Support Services (HR, IT and Finance), through improvements to each function as well as coordination and communication between support and business functions.
• Play a significant role in long-term planning, including an initiative geared toward operational excellence.
• Oversee overall financial management, planning, systems and controls.
• Management of agency budget in coordination with the Executive Director.
• Development of individual program budgets
• Invoicing to funding sources, including calculation of completed units of service.
• Payroll management, including tabulation of accrued employee benefits.
• Disbursement of checks for agency expenses.
• Organization of fiscal documents.
• Regular meetings with Executive Director around fiscal planning.
• Supervise and coach office manager on a weekly basis.

Organizational Effectiveness

• Manage functions.
• Increase the effectiveness and efficiency of Support Services through improvements to each function (HR, IT, Finance) as well as coordination and communication between functions.
• Drive initiatives in the management team and organizationally that contribute to long-term operational excellence.
• Providing consulting services on matters related to fundraising, tax and insurance questions, and business structure and growth.

 Organizational Leadership

• Contribute to short and long-term organizational planning and strategy as a member of the management team

Risk Management

• Serve as primary liaison to legal counsel in addressing legal issues e.g. copyright, antitrust, governing instruments, partnerships, licensing etc.
• Oversee organizational insurance policies.